Viral Media: A Digital Production Marketing Guide by Paul Fornelli PAPERBACK
$ 84.71
Description
Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals by Paul Fornelli Paperback English Delivery Usually delivered in 2–3 working days (dispatched today if ordered before 3pm). Brand new copy from BookCurl – the UK independent online bookseller. ------------------------------ Book details ------------------------------ Author: Paul Fornelli Title: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals Format: Paperback Language: English Topic: News media and journalism Publisher: Cognella, Inc Publication year: 2018 ISBN-13: 9781516590568 ISBN-10: 1516590562 ------------------------------ Description ------------------------------ Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media. Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more. Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production. Demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media. ------------------------------ Why buy from BookCurl? ------------------------------ • 99.9% positive eBay feedback • All items brand new • Free tracked UK delivery • Independent UK bookseller with millions of titles • Secure packaging for safe delivery • Friendly support and recommendations BookCurl – Curl up with a good book. Search BookCurl for our full range.
This book arrived today, exactly when the seller said it would, and was very well packaged for its journey. It is in absolutely perfect condition and it exactly as it is described on Ebay. For a book that is something of a rarity in Britain, the price was very low and having free postage made the value even greater. It is a small Christmas present for someone with the family name of 'Lucero', so this makes the exceptional way in which this seller works all the more special. Thank you greatly
Excellent Service , Packaging & Communication. The seller responds to messages very quickly. In Fact, I paniced & contacted the seller just early today asking why the book is taking too long & teh seller reassured me that it was on it was & two hours later , the book arrived! I felt a bit silly jumping th egun as the book actially arrived within the specifed time ( earlier in fact ) SO, ALL very good & I now look forward to my Christmas reading. Saved Seller. Thank you
Excellent customer service. A book was missing from my original order but as soon as I flagged it they sent out the book. When the courier said the book was undeliverable (!) the seller refunded before I was even aware of this, then when the book arrived a few days later and I contacted the seller they said to keep it with their compliments. They responded super fast to messages also. Highly recommend!
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