Description
Brand Storytelling : Put Customers at the Heart of Your Brand Story by Miri.... "Brand Storytelling: Put Customers at the Heart of Your Brand Story" by Miri Rodriguez is a trade paperback textbook published by Kogan Page in 2023. This book focuses on the subject areas of Consumer Behavior, Commerce, and Advertising & Promotion, making it a valuable resource for students and professionals in the field of business and economics. With a total of 256 pages, this textbook provides insights and strategies on how to effectively communicate with customers and create a compelling brand story that resonates with the target audience.